Marketing and Communications Specialist
At KidsAbility, my work centered around strengthening the organization's digital presence and driving service growth through strategic, full-funnel marketing. I managed the annual digital media budget and executed campaigns across Google Ads and Meta that led to a 45% year-over-year increase in paid service revenue.
Collaborating closely with internal teams across Marketing, Innovation, and Service, I helped launch two new websites — KidsAbility and Rocket — which saw a 35% month-over-month lift in engagement and more efficient conversion paths for service bookings. I also produced and deployed over 120 creative assets across paid and organic channels, leading to a 12% increase in monthly lead generation and an 18% improvement in campaign conversions.
Beyond performance marketing, I partnered with external agencies to streamline workflows and accelerate campaign launches, while also supporting recruitment marketing initiatives that boosted job applications by 20%. Acting as the main point of contact for digital marketing across 10+ departments, I ensured brand consistency and alignment with organizational strategy across every digital touchpoint.